The Bitcoin (BTC) market is constantly growing in size and it is demonstrating a positive trend despite the minor lows. Although it took Bitcoin more than two months to regain its old market presence and worth, yet many investors still have their hopes high for the digital asset.
As Bitcoin is constantly growing in price and market capitalization, so is its adoption rate among major firms. In the past couple of years, Bitcoin has even proven to be one of the most reliable assets for short-term and long-term investments.
This is the reason why everyone wants to get their hands on the platform. The latest firm that is aiming to adopt Bitcoin as AMC Entertainment. It is one of the largest cinema operators in America, and now, it wants to serve its customers with the help of Bitcoin.
Just recently, reports have started emerging around AMC Entertainment’s growing interest in the adoption of Bitcoin. The reports suggest that AMC Entertainment is going through the possibility of adopting Bitcoin. The company aims to offer to its customers in the form of payment method.
Once introduced, the customers will be able to purchase tickets for their favorites movies through Bitcoin. However, the cinema-goers will have to contain their excitement until the end of 2021 as AMC Entertainment has no intentions of launching the method right away.
The sources suggest that for now, AMC Entertainment is going through the possibilities of adopting Bitcoin. If AMC Entertainment finds it beneficial and feasible for its business, it will definitely proceed with adopting it. However, it won’t be until 2022 that AMC Entertainment will be introducing a new method for its users.
The first time AMC Entertainment talked about the possibility of adopting Bitcoin was during the conference call that the company held on Monday, September 6, 2021. The conference call was reportedly to reveal and discuss the earnings report for the company for the second quarter of 2021.
During the conference call, Adam Aron, the CEO, and chairman of AMC Entertainment who hinted towards the adoption of Bitcoin. He stated that the company is very much interested to gain more knowledge and information about Bitcoin.
The cryptocurrency industry is constantly growing larger and Bitcoin has a huge role to play in it. Aron added that several companies in the world have started accepting Bitcoin as a mode of payment, especially, e-commerce giants.
Therefore, it is very important for AMC Entertainment to keep a very close eye on Bitcoin’s growth and adoption rate. This would help AMC Entertainment when it would be the right time to adopt Bitcoin and offer it as a mode of payment.